A business logo is important for many reasons, it is a business’s brand identity and is also key for building brand awareness. If you are a business owner just starting out, then it is essential that you get your logo done correctly, as your whole brand depends on a successful start. Coming up with new logo designs can be a fun and exciting part of starting your business, but also extremely challenging so it is best to take your time and do your research. At the end of the day, your logo is your identity and it should be able to represent you and your company for the duration of the business. In this article, we will go through some key logo design tips to take your brand to the next level.
Analyse Your Business
To create a brand logo that will last, it is key to have an in-depth overview of your business with relevant insights. The logo is there to communicate your brands core values to your chosen target audience and target market. Decide on the type of personality you want your brand to portray and how your logo can portray this. Here are some questions to ask yourself before moving onto the design stage.
- Who is your target audience?
- What are your business core values?
- What is your industry and niche?
- How do your values differ from your competitors?
- What is your communication strategy and brand style guide?
- What message do you want to tell your customers with your logo?
- Are there any logo designs you like from companies in your niche?
Once you have asked yourself these questions, you will have a much better idea of what you are trying to achieve with your brand logo. When you have a logo that aligns with your business, it creates trust and shows reliability as well as meets your clients needs.
Think Of The Emotion
Your logo is one of the first things your potential customers see, and this is where they create their first impression on a brand. For this reason, it is essential that your logo created the right emotion for your business. For example, you wouldn’t want a bright and cheery logo if you had a funeral parlour. Ask yourself whether the business is B2B or a consumer brand and does your brand tone match your business. All of your brand including the name, tone, colours and typography all need to convey the same emotion for your customers.
Look At Your Competitors
Looking at your direct competitors is a great way to get some ideas of what works and what doesn’t. This includes brand logo design as you will be able to see what works well that you can adopt and which ones to avoid. Here are some tips on how you can think critically about your competitors log design.
- What makes your logo different to theirs?
- How can you point out your core differentiators in your logo?
- How can your logo stand out from your competitors?
- What would you change about their logo?
- Which logos do you like and dislike, why?
Plan Your Colours Carefully
For the majority of buyers, the brand colour play key roles in their decision to buy or not. The colour of your brand plays a huge role in delivering your brand message as well as helping to communicate brand characteristics and personality.
Different colours communicate different messaging:
- Red: Red stands for passion, aggression and excitement which commands attention.
- Orange: Orange stands for playfulness and friendliness.
- Green: Green stands for growth, stability and a connection to nature.
- Dark Blue: Dark blue stands for maturity, professionalism and security.
- White: White stands for cleanliness, simplicity, health and virtue.
When deciding on your colour for your logo, it is best to stick to one or two colors. This will in turn differentiate and identify your business as well as lend psychology and strategy to your brand.
Simplify As Much As Possible
When you look around the highstreet or at a business, you will notice that these logos are simple and effective. Minimise the amount of elements you use and reduce the number of lines used. A simple logo is much more rememberable than a complex log as it capture the attention of your customers. For the most affective logo designs, they are simple, include only one or two colours, has a single font and an effective layout. If you think of the most successful brands like apple or nike, their logo is extremely simple.
Choose A Logo That Suits Your Business
There are a range of different types of logo designs and are well suited for a range of different businesses:
- Lettermark: These are also known as initial logos, these are great for companies with long or difficult names.
- Wordmark: This is all about the typography, this is great for businesses that want to emphasise their brand name.
- Pictorial mark: All about the artwork. These logos are certainly the most popular, and is what people think of when they hear the term logo.
- Abstract: these are geometric shaped designs. This logo is mostly suited for brands that already have good brand recognition and want a symbol to be their identifier.
- Combination mark: This is a combination of symbol and wordmark. These types of logos use brand names integrated with a symbol.
- Emblem: An emblem logo consists of both wording and an icon.
A logo is a crucial part of your brand identity and it is essential to get this right the first time round. If you are struggling with deciding your brand guidelines and communications, you can hire a design agency Leeds based to hire some of the best talent in the UK.