Home » Why Mobile Apps Aren’t Just a “Want” of Business – It’s A “Necessity”?

Why Mobile Apps Aren’t Just a “Want” of Business – It’s A “Necessity”?

Mobile apps now have made their presence felt across all business segments. Whether in trying to deploy business process automation or through efforts of shaping digital footprint, mobile app development always stays at the forefront. Despite this, many businesses are still not convinced about the advantages of mobile apps for their brands. 

Many businesses still consider mobile apps as an option to extend their digital footprint, while in reality, it represents a crucial necessity. Wait Before you hire any of the app development companies for your next app project, consider how an app can benefit your business. Below, we explain why mobile apps should be considered a necessity and not an option. 

The millennial workforce prefers a mobile workplace.

The millennials are steadily rising as a big part of the workforce, particularly millennials born after 2000 represent the most tech-savvy consumer force. They are also the trendsetter buyers for business brands of all niches. It is needless to say that people of this age group have more affinity with smartphones than others. When a business needs to cater to the millennials, it needs a mobile app presence. 

Moreover, customers of the millennial age group also regard a brand worthy of attention when it provides high fidelity tech solutions to customers. For a business to become hi-tech, having a branded mobile app is the first thing to do. 

Keeping customers engaged with notifications

For several decades in the past, email was the most widely-used tool for business communication. But as soon as mobile apps and their push notifications came to use, email as a communication tool began to lose its effectiveness.  

App developers can make use of notification messages in two different ways, such as push notifications and in-app notifications. Both options are great in communicating with users effectively and in the least intrusive manner. As for effectiveness, push notifications are known for delivering click-through rates of as much as 40%. With an app for your business, you can take advantage of this great communication tool. 

Virtual and remote mobile workplaces 

People for some years are already used to the remote workforce and remote workplaces. Mobile apps played a crucial role in facilitating the efficient collaboration of remote employees for different solutions and services. The mobile apps in the post-Covid scenario are going to play a bigger role in connecting remote workplaces and facilitating remote team collaboration. 

Many leading tech companies are already operating with a full virtual workforce. As an increasing number of organizations are becoming tech-savvy, remote collaboration based upon app-based tools and a virtual workforce is going to be the new normal. 

Mobile Barcode and QR code 

The barcode and QR codes allowing smooth transactions by just scanning with the camera lens have emerged as great business tools through an app. Thanks to a mobile app, the users can just choose from the drop-down menu, and by accessing the QR and barcode scanner can access all details about the products. The same feature also allows users to make payments by using integrated mobile wallets.  

Omnichannel shopping experience 

Mobile e-commerce apps are now replacing traditional web stores because of their sophisticated omnichannel shopping experience. Mobile apps for e-commerce stores can play a great role in connecting multiple business channels and ensuring streamlining the entire customer journey comprising offline and online interfaces. 

Instances of this app-based omnichannel marketing are numerous. Many retail and food chains now came up with their own business apps streamlining entire processes, including doorstep delivery, store purchases, and in-store pickup. This ensures a more flexible customer experience irrespective of their chosen channel. 

Apps are awesome support tools.

Mobile apps have also emerged as powerful customer support tools for addressing customer queries, listing customer complaints, and delivering solutions to customer issues. Apps are great for providing live chat support to customers through instant access to phone and email right on the mobile screen. 

A business app can also incorporate intelligent AI chatbots to deal with customer queries and solve customer issues. These AI-powered intelligent chatbots for the users of mobile apps can also serve as well-equipped recommendation engines for making purchasing decisions easier. 

Optimum brand visibility 

There can be hardly any doubt that having a digital presence has become a critical factor for a business to stay competitive. It has been proved that mobile apps ensure optimum brand visibility through their always accessible screen presence. On top of everything, a mobile app with a sophisticated and stunning interface can easily draw the attention of thousands to your brand. 

Unparalleled shopping experience 

Companies are also embracing mobile apps for delivering unique sophisticated shopping experiences to the customers. By using ultramodern technologies like Artificial Intelligence (AI), augmented reality (AR), virtual reality (VR), Machine Learning (ML), 3D graphics, etc., mobile apps can deliver truly immersive, highly interactive, or intuitive shopping experiences to the customers of any business brand.

Just think of a scenario in which a furniture buyer can utilize the screen images of the chosen furniture on the on-screen image of the room interior and can take a call on the purchase. He can literally see the furniture pieces right in his room and evaluate the final look and feel. In another scenario, a customer can scan a product and evaluate it through 3D visuals on the screen. All these nevertheless add to the unique and sophisticated shopping experience. 

Conclusion 

With so many advantages offered by mobile apps for the customers and users, how can an app not become necessary for branding and marketing endeavours? Yes, apps are now the leading tools to make a business a competitive business presence. In the years to come, the role of mobile apps will be like having a storefront or office space for running the business.